Brand
20% of your score
How clearly you define your audience and positioning, and how consistently you show up.
Find out exactly where your marketing stands
The free Marketing Strategy Scorecard gives you an honest, itemized score for your brand, channels, content and measurement, plus your top 3 priorities and a 90-day action plan.
What the scorecard covers
Channels
30% of your score
Whether your channels are chosen on purpose, have goals and owners, and are backed by a website that converts.
Content
25% of your score
How you plan content, whether it helps buyers at every stage, and the proof assets you can reuse.
Measurement
25% of your score
Whether you track the right things, review them regularly, and can connect marketing to revenue.
How to read your score
- 90–100 · Excellent
- A strong, well-measured marketing program. The opportunity is scaling what already works.
- 75–89 · Strong, with room to scale
- A solid foundation. A few focused improvements will help you grow faster.
- 50–74 · Building Momentum
- Several pieces are in place. Connecting them with a clear plan is where the biggest gains are.
- Below 50 · Foundation Needed
- The basics are the best place to start, and your plan focuses on the few steps that matter most.
Our scoring is honest by design: a business doing the fundamentals well can score 90 or more, and if you’re already strong, your report says so. Every finding comes from your own answers. We never invent problems.
Frequently asked questions
How do I know if my marketing strategy is working?
A working strategy has clear goals, a defined audience, channels chosen on purpose, and tracking that connects marketing to leads and revenue. If you can say which channels produce customers and you review those numbers regularly, you can tell whether it’s working. The scorecard checks each of these areas and shows where the gaps are.
What should a small business marketing plan include?
A short description of your ideal customer and positioning, two or three focus channels with a goal and owner for each, a content calendar, the proof you’ll use (reviews, case studies), and a handful of KPIs you review monthly. Your scorecard’s 90-day plan turns your answers into these steps.
How often should I review my marketing?
Review your key numbers monthly and your overall strategy every quarter. A quarterly review is a good time to retake the scorecard and see how your score has changed.
How is the score calculated?
Each answer is worth up to 10 points. Your overall score is a weighted average of four sub-scores: Channels (30%), Measurement (25%), Content (25%) and Brand (20%). A strong, well-measured marketing program can score 90 or higher, and we’ll tell you when you’re already doing well.
Why do you ask for my email?
Your score, sub-scores and headline findings are free with no email. Your email unlocks the full itemized report, your top 3 priorities and your 90-day plan, and lets us send you a copy with a PDF. Marketing emails are only sent if you tick the optional box.